GTP iCommerce Boosts Shutters Direct WA’s Online Presence with Strategic SEO Solutions
Shutters Direct WA, a well-regarded provider of shutters and blinds in Perth, faced difficulties achieving substantial online visibility and attracting local customers via organic search. Despite offering premium products and services, the company struggled with ranking for important industry-specific keywords.
After spending significant funds with other SEO companies for lackluster results, Steve Austin turned to GTP iCommerce. In just 4 months, GTP delivered dominance and first-page rankings for a wide range of services in local areas, along with some larger city terms. This resulted in a massive uptick in inquiries, pushing the business to capacity and prompting the need to rapidly add staff. Shutters Direct WA’s partnership with GTP iCommerce helped improve online visibility, drive more traffic, and significantly increase conversions.
Comprehensive SEO Strategy
The GTP ICommerce SEO approach integrated technical SEO improvements with content optimisation efforts for Shutters Direct WA. It was designed to foster long-term growth and improve online presence. The core components of the SEO strategy included:
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Optimised website code, speed, and structure
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Optimised keywords on each page for targeted search terms like “garage door repair Perth”
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Developed a content strategy focused on both conversions and SEO
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Improved internal linking for better user experience and SEO
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Built external links to increase domain authority
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Enhanced content depth to engage visitors and improve relevance
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Tracked performance to measure success
These comprehensive strategies played a crucial role in improving Shutters Direct WA’s ranking and online visibility.
SEO Solution Outcomes
After implementing GTP iCommerce’s SEO strategy, Shutters Direct WA saw notable increases in search engine rankings and local traffic, directly contributing to increased business inquiries.
Keyword Research
Identified high-volume and relevant keywords in the financial services sector.
On-Page Optimisation
Improved meta tags, headings, and content for targeted keywords.
Technical SEO
Conducted a technical SEO audit and addressed issues such as site speed, mobile responsiveness, and URL structure.
Content Creation
Developed high-quality, informative content to address the needs of potential clients and improve keyword rankings.
Link Building
Acquired high-quality backlinks from reputable financial and business websites.
Results
By implementing GTP iCommerce’s targeted SEO strategies, Shutters Direct WA has seen a significant improvement in its online visibility. This growth has bolstered Shutters Direct’s reputation in the window treatments industry and attracted a steady flow of organic and digital leads, driving business growth and expanding its customer base across Perth.
Quantitive Results
Research indicates that 75% of users never click past the first page of search results, underscoring the importance of securing a spot to maximise traffic and lead generation.
With GTP iCommerce’s SEO strategies, focusing on keyword optimisation, technical improvements, and content enhancement, Shutters Direct WA achieved strong first-page rankings on Google, driving more local customers to their services and boosting their online visibility.
- Referring Domains: 60: Shutters Direct WA now enjoys backlinks from 60 unique domains, improving the site’s credibility and SEO performance.
- First-page rankings increased by 250%: Thanks to the targeted SEO strategies, Shutters Direct WA saw a notable 250% increase in first-page rankings for relevant search terms.
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55% increase in local search visibility, allowing Shutters Direct WA to capture a larger share of search queries from various suburbs in Perth, ultimately leading to more customer inquiries and stronger local market presence.
Building Credibility: Conversion and Engagement Outcomes
Through SEO optimisation and better backlink acquisition, done by GTP ICommerce Shutters Direct WA experienced a significant rise in conversions and customer engagement in Perth.
3,972
Backlinks Created
This increase in backlinks also contributed to the website’s trustworthiness in the eyes of search engines, which in turn helped Shutters Direct WA secure better positions in both local and national searches.
40%
Increase in Conversion Rates
Shutters Direct WA was able to attract more qualified leads—those actively seeking shutter and blinds services in Perth. This steady stream of conversions directly contributed to the company’s business growth and higher customer acquisition rates.
Community and Brand Impact
In addition to the measurable improvements in rankings and traffic, Shutters Direct WA has experienced qualitative benefits from the GTP ICommerce SEO campaign.
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Improved Brand Authority: Shutters Direct WA strengthened its authority as a leading provider of shutters and blinds in Perth by achieving first-page rankings for key industry terms.
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Local Community Engagement: The company’s increased online visibility has led to stronger community engagement. Shutters Direct WA has gained greater recognition and brand loyalty from Perth residents by offering valuable content on energy-efficient solutions, home improvement tips, and local events.
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Customer Satisfaction: Positive customer feedback on the ease of finding Shutters Direct WA’s services online has reinforced the effectiveness of the SEO strategy. Many customers appreciate the site’s user-friendly design and informative content.
Contact Us
By securing top keyword rankings and enhancing local SEO efforts driven by GTP ICommerce, Shutters Direct WA has strengthened its position as a trusted and visible provider of window treatments and blinds in Perth, ensuring continued business growth and long-term customer loyalty.
Ready to boost your online presence? Contact GTP ICommerce today for a free consultation and discover how we can help your business grow.
Phone – 1300 856 533
